330: Getting Real with Anna Crowe - What It Means to Be Authentic

In today’s episode, Heather speaks with Anna Crowe, founder and CEO of Crowe PR, about the real meaning of authenticity in leadership and life. Anna’s journey from auditor at a Big Four accounting firm to leading a bi-coastal PR agency gives her a unique perspective on building trust, showing up genuinely, and leading with transparency. Together, they unpack why authenticity is more than just a buzzword—and how you can cultivate it in your own life.

In this episode, you’ll learn:

• The Foundation of Authenticity – Why trust starts with being real with yourself before you can be real with others.

• The Five Habits of Authenticity – Including the power of consistency, owning your mistakes, and admitting when you don’t know something.

• Contextual Authenticity – How you can show different sides of yourself in different settings without being “fake.”

• Four Principles of Authentic Leadership – From staying flexible to communicating directly, Anna shares how to lead in a way that connects and inspires.

• Feedback as a Leadership Superpower – Why giving and receiving feedback is one of the most vulnerable—and authentic—things you can do.

• Real-World Leadership Lessons – Insights from Anna’s career spanning corporate giants, global PR work, and building her own agency from the ground up.